Cultural Training

Knowing how to speak a language is only one part of effective communication; understanding the culture of a foreign country is essential to conducting business and avoiding misunderstandings. The Language Academy provides on-site cultural training workshops for groups of up to 25 people. Each workshop lasts two hours and addresses the business practices and key cultural differences of the countries where you do business.

Sample Workshops

For information about prices or to schedule workshops, please call us at 704.548.0048 or send us anemail at info@carolinalanguage.com.

Latin America – Part 1

Latin America as a term refers to everywhere from Northern Mexico to Tierra Del Fuego, Argentina. It is as diverse culturally and geographically as anywhere on Earth. Part one of the two-part “Latin America” series provides a general overview of Latin America, the terminology applied to the region, and its geographic areas, governments, people and customs.

Latin America – Part 2

Part 2 of the “Latin America” series will deal more specifically with doing business in Latin America and specific differences between Latin American culture and American Culture. For example, how do we view their culture and how do they view ours? How can Continental employees avoid misunderstandings and embarrassing mistakes? This workshop includes understanding and interpreting attitudes, gestures, and general business practices.

Mexico

Once seen as an emerging market, Mexico is now a major player in international business and manufacturing. Its proximity to the United States along with free trade agreements have made doing business in and with Mexico easier than ever. Its rich ancient heritage and colonial are major factors in defining Mexico and its people. It is a remarkably diverse country, both geographically and culturally. Ancient ways coexist and often collide with an ever-increasing modern identity. This workshop deals specifically with Mexico, its different regions, people and business practices in order to engender a more profound understanding of this country.

Brazil

Brazil is the largest country in South America, encompassing nearly half of the continent’s geographic area. As a former Portuguese colony, Brazilians speak Portuguese, unlike the rest of South America which is primarily Spanish speaking. Brazilians are generally known as a happy people who love their soccer, samba and grilled meat, but the stereotypes belie a rich and nuanced culture that combines its colonial and native pasts with its modern present in a way unlike anywhere else in South America. This workshop provides window into the Brazilian soul to help the participants succeed in business in this increasingly important market.